Description: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:The ins and outs of this brave new world of digital marketingThe specific techniques needed to achieve high customer engagementThe modern innovations that help you outperform the competitionThe best targeting and positioning practices for today's digital eraHow customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differentialWith the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Price: 8.99 USD
Location: Normal, Illinois
End Time: 2024-10-12T00:41:42.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject: Business & Economics
Book Title: Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Number of Pages: 368 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2014
Item Height: 1.6 in
Topic: Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, General
Illustrator: Yes
Genre: Computers, Business & Economics
Item Weight: 19.2 Oz
Item Length: 9 in
Author: Lisa Leslie Henderson, Larry Weber
Item Width: 6.2 in
Format: Hardcover
