Managing Electronic Media: Making, Marketing, and Moving Digital Content by Joan

Description: Managing Electronic Media by Joan Van Tassel Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. Publisher Description Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of todays market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in todays media industries. Case studies utilize exercises to promote further understanding of real-world situations. Author Biography Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum. Lisa Poe-Howfield is the General Manager for KVBC TV 3 in Las Vegas, Nevada, the NBC affiliate for Southern Nevada. Prior to joining KVBC, Lisa held positions with Warner Bros., Rhino Records and Polygram. Howfield was awarded the Broadcasting & Cable magazine "2008 General Manager of the Year" in markets 26+ within the United States. Lisa grew up in Las Vegas, graduated from Bonanza High School, and went on to earn her B.A. degree in Business Communications from Pepperdine University in California. She is married to former NFL kicker, Ian Howfield and has a son, Kyle Root, who attends the University of Nevada Reno. Details ISBN 0240810201 ISBN-13 9780240810201 Title Managing Electronic Media Author Joan Van Tassel Format Paperback Year 2010 Pages 418 Publisher Taylor & Francis Ltd GE_Item_ID:139885488; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 78.74 USD

Location: Fairfield, Ohio

End Time: 2024-10-24T02:12:10.000Z

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