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Location: Minneapolis, Minnesota
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Number of Pages: 230 Pages
Language: English
Publication Name: Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
Publisher: Harvard Business Review Press
Item Height: 1 in
Publication Year: 2008
Subject: Consumer Behavior, General, Research, Marketing / Research
Type: Textbook
Item Weight: 19.2 Oz
Item Length: 9.5 in
Author: Lindsay H. Zaltman, Gerald Zaltman
Subject Area: Language Arts & Disciplines, Social Science, Business & Economics
Item Width: 6.5 in
Format: Hardcover
