Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Psychology Behind Trademark Infringement And CounterfeitingISBN13:9780805847925ISBN10:0805847928Author:Zaichkowsky, J. L. (Author)Description:As Those Involved In Commerce Are Aware, Preventing Competitors And Others From Imitating Successful Brands Is A Difficult And Costly Task This Book Serves To Inform The Reader Concerning Complexities Of The Issues Of Brand Imitation, Integrating The Disciplines Of Psychology, Business, And Law To The Area Of Trademark Infringement And Counterfeiting Principles And Theories From Psychology And How They Are Relevant To Consumers' Perceptions In The Marketplace Are Used To Explain Why Competitors Steal The Intellectual Property Of Another Company Or Entity The Possibility Of Brand Imitation Or Counterfeiting Should Be Contemplated In Designing New Products Or Brand Packaging, Just As It Is In The Printing Of Currency It Is The Intent Of The Psychology Behind Trademark Infringement And Counterfeiting To Provide Those Involved In Commerce With Some Understanding, Some Ideas, And Perhaps Some Strategy For Building Differentiated Brands That Are Easy To Protect Brand Managers, Expert Witnesses To Trademark Cases, Intellectual Property Lawyers, And Academics Of Consumer Behavior And Marketing Will Find This Book Useful To Understanding Consumer Motives And Processes Of Trademark Infringement And Counterfeiting It Could Be Used As A Textbook In Courses On Marketing Binding:Hardcover, HardcoverPublisher:Psychology PressPublication Date:2006-05-31Weight:1.24 lbsDimensions:0.88'' H x 9.1'' L x 6.4'' WNumber of Pages:328Language:English
Price: 184.51 USD
Location: USA
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Book Title: The Psychology Behind Trademark Infringement And Counterfeit...
Number of Pages: 322 Pages
Publication Name: Psychology Behind Trademark Infringement and Counterfeiting
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2006
Subject: Business & Financial, Consumer Guides, Consumer Behavior, Intellectual Property / General, Intellectual Property / Trademark, General
Item Height: 0.8 in
Item Weight: 19.2 Oz
Type: Textbook
Item Length: 9.3 in
Subject Area: Law, Référence, Business & Economics, Psychology
Author: J L Zaichkowsky
Item Width: 6.1 in
Format: Hardcover
