Description: Further DetailsTitle: Social Media Influencing in The City of LikesCondition: NewSubtitle: Dubai and the Postdigital ConditionEAN: 9781802627565ISBN: 9781802627565Publisher: Emerald Publishing LimitedFormat: HardbackRelease Date: 01/27/2023Description: Dubai’s audacious architecture and photographic locations attract social media ‘influencers’ from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a hyper-modern backdrop for this global phenomenon? How can we understand these interactions as our relationships with digital technologies undergo radical change? This timely research-based study reveals how micro-celebrities and Dubai’s visible economies influence the evolution of the Emirate. Taking a cutting edge post-digital approach, underpinned by cultural studies and social media theory, Social Media Influencing in The City of Likes presents a series of unique case studies and demonstrates how Dubai is considered not only an illusion of unlimited indulgence but also a city dependent on the emerging infrastructure of visible economies, visual attractions, and ‘Instagrammable’ locations. Evaluating the cases of multiple influencers, from local to transnational content creators, Hurley reveals how residents, non-citizens and migrant workers surviving as influencers in the city of ‘likes.’ Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Social Media Influencing in The City of Likes offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 152mmItem Width: 15mmItem Weight: 374gAuthor: Zoe HurleyGenre: Society & CultureBook Series: Emerald PointsRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Social Media Influencing in The City of Likes
Title: Social Media Influencing in The City of Likes
Subtitle: Dubai and the Postdigital Condition
EAN: 9781802627565
ISBN: 9781802627565
Release Date: 01/27/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Society & Culture
Number of Pages: 184 Pages
Publication Name: Social Media Influencing in the City of Likes : Dubai and the Postdigital Condition
Language: English
Publisher: Emerald Publishing The Limited
Subject: Media Studies, Sociology / General
Item Height: 0.6 in
Publication Year: 2023
Type: Textbook
Item Weight: 13.2 Oz
Subject Area: Social Science
Author: Zoe Hurley
Item Length: 9 in
Item Width: 6 in
Series: Emerald Points Ser.
Format: Hardcover